With so little British television watched in America, at least knowingly, it often seems more important to be an ambassador than a critic. However, some British programmes make that act of intercultural liaison a difficult proposition and it doesn’t help that in particular cases the American equivalents are far better. Now in its third season on CBS, Elementary is an updatation of Arthur Conan Doyle’s Sherlock Holmes stories transferred from London to New York and in keeping with the conventions of the police procedural. Given the timing of its arrival and modern-day take on the Holmes mythos, Elementary could be thought of as an American remake of the BBC’s Sherlock. To my mind, though, the latter has simply served to make the former completely irrelevant.
Really, you don’t expect the American version of a British TV series to be more progressive and edgier and yet Elementary is the series in which Watson is an ethnic woman and Holmes is a recovering drug addict. While Sherlock is groping around in the annals of fan fiction desperately searching for storylines, Elementary offers concrete mysteries week-after-week. Elementary stands confidently in the generic traditions and weekly nature of television but Sherlock seems to be constantly pushing against the logic of TV flow. The supporting characters in Sherlock are severely underdeveloped and generally passed off as morons that reaffirm Holmes’ superior intelligence. Elementary’s ensemble cast is full of fleshed out, complex and relevant characters providing a different perspective on Holmes’ investigations that frequently proves crucial.
Sherlock is surrounded by an incredible fandom than feeds off itself as the series incorporates and invites cult audience activities in its name. As such, the writing is often problematic or inept from a story viewpoint, since it must always gesture to this extra layer of self-gratification. Conversely, Elementary makes the mechanics of plot its priority rather than the relationship between Holmes and Watson, which seems to pique the interest of Sherlock fans. Characters and their dynamics emerge as the storylines advance, and the series never takes the re-gendering of Watson as a cue to slash fiction romance. In doing so, the scripts achieve the rare balance of Conan Doyle’s storytelling where character and plot are equally stimulating, yet neither yields power over the other.
In light of Elementary, I no longer have anything good to say about Sherlock. I can certainly see the attraction to American viewers, as the former homogeneously blends into network primetime programming while the latter seems to defy those very conventions. I daresay this is probably why Top Gear is so popular here, because the American equivalent would be so bland and corporate in comparison. Yet a more informed and less ignorant version of Top Gear is no bad thing, and does more justice to the matter in hand than a faux-sitcom peppered with cultural insensitivity. I suspect the curiosity of Sherlock is what blinds viewers here (British viewers you have no excuse!) to the fact that there’s a more interesting adaptation in their backyard.
It’s also a matter of salesmanship. Sherlock showrunner Steven Moffat like to write in a way that aims to convince you of the quality of what you’re witnessing in the hope you will ignore the lack of basic competence in the craft. Success is measured in the same way it would be for an ad campaign rather than an individual artwork. It’s hard not to be impressed or enticed by television that is so convinced of its own transcendence. Elementary is rather more discreet in self-estimation and should be judged over time. Regardless of calibre, most imported British dramas make it on to American screens through the PBS Masterpiece strand, which automatically bestows worthiness upon them in ways that Thursday night on CBS does not.
There’s so much British television that beats America hands-down, especially the regular kind, but the case of Sherlock and Elementary suggests we cannot make broad assumptions about the inherent superiority of British television. Whatever promise of distinction Sherlock offers to American viewers does not conceal its dysfunction as drama and Elementary is not to be confused with the swathes of mediocre procedural television that surrounds it. I want American audiences to buy into the alternative appeal of British TV, but as someone who cares about quality I’m wary of advocating programmes that offer nothing but a sideways look, especially when there’s stronger material in even their most elemental of programming. I can’t help think that only British TV will suffer if America fetishizes our worst.