It’s not often that I address Americans as a separate entity – at least not since I went native – for that way lies cultural imperialism. But in this case I feel vindicated because I know it’s for your benefit. Besides, I come from a land with a tradition of broadcasting that tells you what you need rather than giving you what you want. I’m not going to tell you to watch British TV, because you’re already doing that and it’s a problem. Instead, I’m going to ask you to embrace television from countries where you don’t – theoretically – share a common language.
Americans, you need to end your embargo on television subtitles. European TV drama is now so good you cannot afford to ignore it just because of an outmoded preference for television in your (our, sorry!) native tongue. You know this because you’ve spent the last five years remaking European TV shows, from Scandinavian police drama (The Killing, The Bridge, Those Who Kill) to a litter of official and unofficial remakes of the French horror series The Returned (yes, I’m looking at you Damon Lindelhof!). You might assume that TV drama from another culture will lose something in translation, and that’s why it’s better to remake them in American settings. Well, not only are these English-language remakes invariably inferior, in my experience they tend to ham up their European origins to the point where they seem more foreign than their forbearer. And that’s beside the point. It’s just a waste of resources. Get over having to read instead of listen (and you can still listen – the soundtracks are always gorgeous) and simply cut out the middleman.
It’s not as if you don’t already have subtitles on TV. Though it copped out of subtitling in Russian in its pilot episode, FX’s The Americans soon switched to subtitles for all the dialogue between native Russian speakers, and it helps the atmosphere and realism of the show no end. Even ABC’s sitcom Fresh off the Boat feels its Tuesday night audience can handle a beat or two in Mandarin without rushing to cancel their cable subscription. You might think that greenlighting European remakes and co-productions, like NBC’s sold-short summer experiment Welcome to Sweden, is meeting the demand halfway, but it’s actually more like going off at the deep end. As far as content goes, there’s nothing American audiences haven’t seen before: Obsessive police detectives, serial killers, cat-and-mouse games, labyrinthine murder investigations. The Returned is just dead people walking and you can’t move for them in American TV currently. It’s not new, just done extraordinarily well, and once you acclimatise to the foreign accents on your screens, nothing else will jar with your TV experience.
British TV imports might seem like a happy medium, since the country is close enough to continental Europe to share similarities with this new wave of television drama (which shows like Broadchurch and The Fall attest to) and yet can be more or less understood by speakers of American-English. British shows are certainly more popular than ever in the States and fill the vacuum for foreign TV that everyone’s told they should watch. Historically, I’d defend British TV drama but when it’s the dire Sherlock, overrated Broadchurch, and diminishing The Fall against what Denmark, Sweden and France has produced over the past few years, there really is no contest. There’s a level of comfort about British TV in the eyes of American audiences that outweighs quality. The memories of cosy sitcoms and period pieces on PBS Sundays cannot be brushed aside in one stroke, no matter how successful the replacement. And that’s the other advantage. TV drama from continental Europe is far more conducive to the American taste for procedurals and portentous horror than Britain.
Hopefully, this argument will soon be moot. Internet video-on-demand services like Hulu and Netflix sell themselves to subscribers – at least those who have been profiled as viewers of sophisticated drama – on the basis that European series are available in bulk. Some of the arthouse movie channels like Sundance and Showtime have found ways to incorporate subtitled TV drama into their remit. And don’t discount the viewer’s desire to bypass network boycotts of foreign-language imports with simple, straightforward piracy. But there really are shows for everyday television. Inevitably, censorship will be a problem but what’s shown wouldn’t be too much trouble for one of the big cable networks like FX and AMC. There really is no reason compelling enough to hold back the revolution…sorry la revolution!